Facebook Ads for Wholesalers: Powerful Guide to Maximizing ROI 2023

Facebook Ads Are Imperative to Real Estate Wholesalers

Today, I’m going to show you why  should use Facebook Ads to grow your wholesale real estate investing business. 

Wholesaling real estate involves buying properties at a discounted price and reselling them to other investors. With the rise of social media, Facebook has become an effective platform for wholesalers to reach potential buyers and close deals. In this article, we will explore how to use Facebook ads to effectively market properties and increase return on investment (ROI) for wholesalers.

First, it’s important to understand the target audience for your properties. Creating a buyer persona can help you identify the demographics, interests, and behavior patterns of your ideal buyer. This information can then be used to create targeted ads that will reach the right people.

Once you have a clear understanding of your target audience, you can create a Facebook ad campaign that will reach them. Facebook offers a variety of ad formats, including image, video, and carousel ads, so you can choose the one that best suits your property and message.

It’s also important to make use of Facebook’s targeting options, such as location, age, and interests, to ensure that your ads reach the right people. Additionally, you can use retargeting ads to reach people who have shown interest in your properties but have not yet made a purchase.

When creating your ads, be sure to include high-quality images and videos of the property, as well as detailed information about its features and location. Also, include a call-to-action (CTA) button in the ad to encourage potential buyers to contact you for more information or schedule a viewing.

Another effective strategy for reaching potential buyers is to join and participate in Facebook groups related to real estate investing. This will allow you to connect with other investors and share information about your properties.

Finally, it’s important to track and analyze the performance of your ads to see what’s working and what’s not. Facebook’s Ad Manager provides detailed metrics, such as click-through rate, conversion rate, and cost per click, that can help you optimize your campaigns and improve ROI.

In conclusion, Facebook is a powerful platform for wholesalers to reach potential buyers and close deals. By understanding your target audience, creating targeted ads, and tracking performance, you can effectively market your properties and maximize ROI. So, don’t be afraid to give Facebook ads a try, you may be surprised by the results.

Real Estate Wholesalers Best-Kept Secret In Marketing

Facebook is still one of the best-kept secrets to 

help you grow your real estate investing business.  

So we started seeing this question come up in  Facebook groups. 

Learn how to start wholesaling real estate here

People wanted to know how to leverage Facebook, specifically, Facebook Ads, to help Them grow their business. Now, for most real estate investors, the lifeblood of your business is your ability to generate motivated seller leads, and really your ability to generate awareness for your business, and the service that you offer to your marketplace.

Facebook Ads is one of the best ways to do this, and it’s not necessarily a substitute for the marketing channels you’re currently doing. 

“From Swampy Lands to Wholesale Deals: How a Louisiana Real Estate Wholesaler Closed More Than a Dozen Deals Thanks to Facebook Ads” A wholesale real estate investors facebook ads adventure!

Meet Joe, a Louisiana-based real estate wholesaler who, like many of us, was struggling to find deals in a flooded market. But unlike most of us, Joe had a secret weapon: Facebook ads.

Joe’s journey began when he realized that traditional marketing methods weren’t working for him. The “For Sale” signs he placed on his properties were getting more attention from mosquitoes than potential buyers.

Desperate for a solution, he decided to give Facebook ads a try. And boy, was he glad he did! Joe quickly learned how to target the right audience and create compelling ads that caught the attention of potential buyers.

Before long, Joe’s phone was ringing off the hook with investors eager to see his properties. He closed more than a dozen deals in the first few months alone, and his business took off.

But Joe’s success wasn’t just about the numbers, it was also about the laughs. His ads featured funny puns, and jokes about the swampy Louisiana heat and the state’s notorious bugs. Joe’s unique sense of humor helped him stand out from the competition and endeared him to potential buyers.

Joe’s story is a testament to the power of Facebook ads and the importance of thinking outside the box when it comes to marketing. So, if you’re a real estate wholesaler struggling to find deals, don’t be afraid to give Facebook ads a try. Just be sure to add a dash of humor, and you may be surprised by the results.

Other Wholesale Real Estate Investor Marketing Is Overcrowded

Whether it be more traditional channels like direct mail or Bandit signs, maybe you’re doing some radio ads, maybe you’re doing some Google ads. Facebook Ads are a great bolt on strategy to help you really amplify your message and build awareness and know, like, and trust in your community. Let’s get into the top five reasons you should use Facebook Ads to grow your business.

Reasons You Should Be Using Facebook Ads in Wholesale Real Estate Investing

Facebook Ads allow you to build know, like, and trust while also generating leads.

Facebook Ads gives you the ability to amplify your brand awareness. Now, I know many people talk about branding and how a brand isn’t important, and I’m not saying we want to drive brand awareness. This is a healthy side effect of running Facebook Ads, it’s not the key strategy. 

The primary goal of running Facebook Ads is to help you generate motivated seller leads.

It also works on the disposition side of your business, helping you sell properties as well. But more on that later.

Real Estate Wholesale Lead Power Generator

Let’s focus on leads from sellers. Facebook Ads give you the ability to tell a story unlike other traditional marketing channels like direct mail, or even pay-per-click. With Facebook Ads, you can run video ads, you can run standard static image ads with copy and text, and you can talk about the service that you actually offer. You can build relationship. You can build trust with your marketplace over time.

https://thereiclub.com/best-lead-generation-for-real-estate-investors-2022

Wholesale Real Estate Market Awareness

This allows you to build what we call top of mind awareness. So not everybody that you’re getting in front of is going to be in the market, this means they will not be ready to sell their house right away. It might be 12 months, two years. They might know that someone is in the market. At that point in time, will they come to you? Are people thinking of you? Are people thinking of your company or your brand? If not, it’s probably because you’re not putting your message out into the right demographics enough.  

Real Estate Wholesaling Software

Over-saturated Ineffective Expensive Real Estate Investment Marketing

Most real estate investors and realtors and small businesses think they need to go run radio ads, and billboard ads and buy ads on bus stops, buy TV commercials. All of this is very expensive. And they’re doing this because they want to create awareness. The problem with those traditional marketing channels is that number one, they’re super expensive. And number two, you don’t get a lot of insight.

If you were to go buy a billboard today, and you were going to say, I want to buy a billboard on a large highway. What the company is going to tell you is how many cars drive by that billboard every single day.  

What that company cannot tell you is how many people actually stop and read that billboard? Because let’s say if 10,000 cars drive past that billboard every single day, maybe only a few hundred actually look at it. And of those few hundred, maybe only a couple actually Read it.

How Facebook Ads in Real Estate Marketing Solves These Problems

Facebook Ads, which is the data and insights that you get while running ads. So if you were to go run a traditional, just static image ad, which would be a kind of the same as a billboard or an ad, you would run on the side of a bus or at a bus stop. There is a static image that says what your company does. It might say we buy houses. It might say, sell your house fast.

If you’re to run that on Facebook, you’re going to see exactly how many people saw it. So you’re going to get an insight into your reach, but you’re also going to see how many people actually clicked on that ad. How many people visited your website? How many people opened your lead form? So you get really actionable advice and you can act fast. You’ll know if it’s going to be a successful campaign after two to four weeks. And if it will not be a successful campaign, you can shut it off and you can adjust on the fly. 

Whenever you take out billboard ads, or ads on a bus stop, or TV or radio, many times you’re locked in for several months, if not years. And it’s really difficult to change the ad creatively,  to change the ad copy, to change the message.

With Facebook Ads, you could literally shut your ad off  and within five minutes, create a new ad with a simple tweak, and then see how that simple  tweak either positively or negatively affects the results of your campaign. 

No other marketing channel is going to give you these insights and the ability to adjust your campaign on the fly. And because you can get these ads out so quickly, you can start generating leads right away.

We tested our Facebook Ads strategy last year at we built a new website that followed our exact ad strategy, used our exact ad template, and posted ad. And within a week, generated a lead that turned into a contract. This lead came within one week of publishing this ad, and the total ad spend to get that property under contract was $140. With a wholesale profit of $15,000 in less than 14 days.

Facebook Ad Manger for Real Estate Wholesalers

Building A Wholesale Real Estate Empire With Facebook Ads

Facebook Ads to grow your business, which is you can start small and scale up as you have success. You can get started running Facebook Ads with as little as $5 a day in ad spend. The set up may cost a bit more, I suggest using a service if do not have experience setting up and running ads.

I would argue that every real estate investor should run a video ad of some sort and spend at least five to $10 a day just to build an engaged audience. For as little as $150 to $300 a month, you can get your video in front of thousands of homeowners in your marketplace. Thousands of people will actually watch your video, and going back to the data and insights that you get with Facebook, you can actually see how long somebody watches your video. Are they watching it 50% of the way through? Are they watching it 75% of the way through? You can actually see if people watch it over 95%.

You don’t get that data when you’re running traditional TV commercials or radio ads. As soon as you see success, whether that be for you, engagement, you’re seeing people actually watch your videos, take action, click on links, and you’re generating leads. Or you generate leads that turn into contracts and revenue for your business. You can reinvest some of that revenue into your ads. And now, instead of spending $300 a month, maybe you’re spending a thousand or $2,000 a month.  

Again, you can start small and you can scale up from there.

Build a Real Estate Investment Following Hyper Targeted Leads

Build engaged audiences and re-target them with relevant offers.  

What I mean by that is, if you’re running a low dollar video view ad, so you’re saying, “Hey,  Facebook, I want to put this video in front of people in this marketplace for $10 a day.” So  you’re spending roughly $300 a month to do that.You can then say, “Hey, Facebook. I want to show  this ad that says, we buy houses, get a cash offer, to people that have watched at least  75% of my video.” Because you know, if somebody is willing to stop scrolling on Facebook,  watch a 90 second video of somebody talking about why you should sell your house to an investor, or how real estate investors make offers, or how to sell your house as is, whatever that message on the video is, you can then say, “Hey, Facebook, I want to see people that watched this video, and I want to serve them this ad that is directly related to the video that they watched.” 

So you can now say we buy inherited houses. Or we buy houses as is, Get your cash offer. And now, instead of sending this direct, ask ad out to your entire marketplace, because these are people that might be in market. 

These are people that might be out of market,  meaning that they have no interest in selling a piece of real estate.  You can ensure that your ad only gets in front of people that are quote unquote pre-qualified  because they’ve already watched your video. 

Many people refer to this as an invisible list. It’s just a list of people that have engaged with your company in some form or fashion. That might mean watching a video of yours on Facebook.

That might mean visiting your company’s website. That might mean visiting a specific page on your Website. For example, maybe they visit the page where they can get a cash offer on your property. 

You know a person is qualified because they’ve taken some sort of action, and you’re able to send highly relevant ads and highly relevant messages to a tiny targeted audience. Which means you don’t have to spend a massive amount of money to get your ad is in front of the right people. 

Multiple Options For Wholesale Real Estate Investors

Facebook Ads to grow your real estate investing business is that you have a ton of different options. It’s completely customizable.  

You can run video ads, you can run static image ads. You can run something that’s called lead ads, which is basically the person, your prospect or lead never has to leave Facebook. Allowing them to watch a video of yours. They can read an ad of yours. They can click a button and say, yes, I’m interested. And Facebook actually sends you their contact information, their name, their email, their phone number, and it will go directly into your CRM.

So it’s very easy to test different ads against each other. You could say, “Hey, do my videos work better or do my static image ads work better?” Does it work better if I have really long copy, meaning I’ve got an ad that’s this long and very descriptive, or does it work better if I just have a few lines of copy and I’m very direct and to the point? And this is going to be different for you, depending on what market you’re in, on what type of audience you’re going after.  

But I promise you, no matter who you’re trying to target, they are on Facebook, and it’s your job to put your message in front of them in a way that resonates, and builds knowledge, like, and trust. 

So maybe today they’re not ready to sell their house. Maybe they never have a house that they’re going to be ready to sell, but they see your videos. They see your ads; they see your images and they see it frequently enough that if somebody in their family or one of their friends has to sell their house, you’re now getting referrals from a Facebook ad.

Indirect Effects of Facebook Ads – More Referrals

So Facebook Ads can help you indirectly generate motivated seller leads, because you’re building that know, like, and trust with people in your community.

So if you’re currently using Facebook Ads in your business, I’d love to hear from you. Please comment and let us know how you’re using Facebook Ads to grow your real estate investing business.  

Thanks again for reading.

Wholesale Real Estate Facebook Ads Content Creator

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